A single Welcome Email automation tied to the loyalty sign-up flow generates 126 attributed conversions over 90 days inside a $3.33M marketing program for a single-location New York cannabis dispensary.
A single-location New York dispensary was pouring credits into MMS and email blasts to a growing loyalty base of roughly 10,200 members. Average order value sat more than 32% below the state average, which meant they couldn't win on ticket size, only on frequency and marketing efficiency. The question we set out to answer: could a single automated flow, triggered the moment a customer joined the loyalty program, outperform every manual campaign on the calendar?
3,848.55%
Highest ROI campaign on the account
126
From the Welcome flow alone
$3.33M
Total 90-day attributed revenue
10,211
39.29% active rate
$0.059
Across the full program
87.86%
Of all marketing-attributed revenue
All figures pulled directly from the dispensary marketing platform's attributed reporting for the trailing 90-day window.
Every new loyalty member was already being added to the platform on enrollment. We wired that enrollment event to an automated email send, meaning every sign-up received a branded welcome message within minutes, with zero manual labor after the initial build.
Loyalty sign-ups are the highest-intent moment in a dispensary customer's lifecycle. They just opted in, the brand is already in their head, and they're often still in or near the store. The welcome message was written for that state: short, on-brand, loyalty-points-forward, and with a compliant next-visit prompt.
Unlike the manual email blasts that still anchor most dispensary marketing calendars, this flow required zero ongoing labor after launch. Every new sign-up enters the flow automatically. Every conversion it generates is pure return on a one-time build cost.
The Welcome flow is the highest-ROI campaign on the account, but it's not the only winner. Six other campaigns on this account are running above 2,300% ROI. The Welcome flow sits at the top of a consistently high-performing portfolio, not as a lucky one-off.
We build and maintain Welcome, Abandoned Cart, and Post-Purchase email automations for licensed dispensaries across NY, NJ, and PA.
Three always-on flows, Loyalty Program nurture, Abandoned Cart recovery, and Post-Purchase follow-up, generate 270 attributed conversions at ROIs up to 3,004% for a $6.81M New York dispensary.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone, no SMS required.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
A high-volume NYC dispensary generates $129K in SMS revenue under the most conservative attribution model over a 3-month window, proving SMS as a standalone revenue channel.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.