Identify the Post-Purchase Window
We isolated customers who purchased within the previous 7 to 14 days with no follow-up communication. This window captures buyers while purchase intent is highest and brand recall is still fresh.
A single targeted post-purchase SMS campaign generates $17,324 in strictly attributed revenue from a sub-$10 send investment for a Brooklyn cannabis dispensary.
A licensed Brooklyn dispensary had a growing customer list but zero post-purchase follow-up. Every transaction ended with no re-engagement. The question: design a single post-purchase SMS campaign, measure the revenue impact with strict attribution, and determine whether post-purchase SMS deserved a permanent place in the marketing stack.
$17,324
Strictly attributed to campaign engagers
266,016%
Net revenue vs. total send cost
$17,317
After all send costs deducted
326
Unique purchases attributed
$53.14
Per conversion
$6.32
Per SMS sent
Strict attribution: only revenue from recipients who engaged with the campaign is counted.
We isolated customers who purchased within the previous 7 to 14 days with no follow-up communication. This window captures buyers while purchase intent is highest and brand recall is still fresh.
A single SMS. Short, direct, and tied to the recipient's purchase category. No generic blast. The message referenced a complementary product type or a loyalty point balance update to create a personalized feel within OCM compliance guardrails.
Campaign launched Tuesday afternoon between 2 and 4 PM, the highest-converting send window for dispensary SMS. Avoiding mornings, evenings, and weekends maximized conversion intent while minimizing unsubscribe risk.
Revenue attributed only to recipients who engaged with the campaign. No incidental visits counted. The $17,324 figure is conservative by design; actual influence is likely higher but undocumentable with strict attribution methodology.
We build and manage post-purchase SMS sequences for dispensaries across NY, NJ, and PA.
A high-volume NYC dispensary generates $129K in SMS revenue under the most conservative attribution model over a 3-month window, proving SMS as a standalone revenue channel.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone, no SMS required.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
A single Welcome Email automation tied to the loyalty sign-up flow generates 126 attributed conversions over 90 days inside a $3.33M marketing program for a single-location New York dispensary.