Three automated flows, Loyalty Program nurture, Abandoned Cart recovery, and Post-Purchase follow-up, generate 270 attributed conversions at ROIs up to 3,004% for a high-volume New York dispensary doing $6.81M in 90-day revenue.
A high-volume New York dispensary was generating $6.81M in 90-day revenue, but only about 5% of that revenue was attributable to marketing touches. The rest came through walk-in traffic, organic demand, and wholesale pull-through. With marketing such a small share of the top line, every credit had to earn its keep. A manual send calendar alone wouldn't move the needle. We needed marketing assets that ran continuously, required zero recurring labor, and captured intent the business was already creating on its own.
3,004.15%
ROI · 72 conversions
1,483.85%
ROI · 70 conversions
705.85%
ROI · 128 conversions
270
Across all three flows
$6.81M
90-day attributed
$0
Zero manual work after build
All figures pulled directly from the dispensary marketing platform's attributed reporting for the trailing 90-day window.
We started by mapping where the $6.81M was actually coming from. Only about 5.4% was attributable to marketing touches. The rest was walk-in and organic. That framing changed the job: we weren't going to out-spend walk-in traffic, we had to build high-impact assets that ran without ongoing attention.
The loyalty audience was the most valuable owned asset on the account. We built an automated nurture flow that fires on loyalty-program milestones, point thresholds, tier changes, and re-engagement triggers, so the program does its own marketing. Result: 72 conversions, 3,004% ROI, and the highest-performing campaign on the entire account.
Customers who left a cart behind were leaving measurable revenue on the table. The Abandoned Cart flow reaches them with a compliant, on-brand reminder while the original intent is still fresh. Result: 70 conversions, 1,483% ROI, and a recovery asset that runs in the background of every browsing session.
The Post-Purchase flow closes the loop on every transaction, thanking the customer, reinforcing the loyalty program, and setting up the next visit. With the dispensary's massive transaction volume, even a modest conversion rate scales: 128 conversions from this single flow, at a 705% ROI.
Three of the top seven campaigns on the account are now automated flows. That means the foundation of the marketing program runs on its own. The team's manual sends layer on top of an always-on engine instead of carrying the whole load. That's the difference between running a send calendar and running a system.
We build and maintain Loyalty, Abandoned Cart, Welcome, and Post-Purchase automations for licensed dispensaries across NY, NJ, and PA.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
A single Welcome Email automation tied to the loyalty sign-up flow generates 126 attributed conversions over 90 days inside a $3.33M marketing program for a single-location New York dispensary.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone, no SMS required.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
A high-volume NYC dispensary generates $129K in SMS revenue under the most conservative attribution model over a 3-month window, proving SMS as a standalone revenue channel.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.