Google is blocked. Meta is blocked. But 87% of American adults are reachable on connected TV. We run cannabis-compliant streaming ads on Hulu, Roku, Peacock, Tubi, and 400-plus platforms — targeting adults 21-plus by zip code, behavior, and intent.
Cannabis operators face strict restrictions on Google, Meta, YouTube, and most standard digital platforms. Google and YouTube prohibit cannabis product advertising outright. Meta permits brand-awareness campaigns in some cases but frequently flags and removes cannabis content, making it an unreliable channel. But the ban that applies to Google Display Network does not apply to connected TV inventory. CTV ads on Hulu, Roku, Peacock, Tubi, and hundreds of streaming apps are fully available to cannabis advertisers through cannabis-compliant demand-side platforms.
A 30-second non-skippable ad on a 65-inch TV while someone watches their evening show is a fundamentally different impression than any digital ad format. It carries the weight of broadcast television with the precision targeting of digital. Your brand name, your location, your offer, seen at full attention by adults 21-plus within your specific zip codes.
For dispensaries building awareness in a new market or defending market share against growing competition, CTV is the highest-attention paid media format available.
Your ads run across the full ecosystem of ad-supported streaming apps. Every platform below carries cannabis-compliant inventory through our demand-side platform relationships.
We handle every step from audience targeting and creative production through campaign launch, optimization, and reporting.
We define your target zip codes, build your 21-plus verified audience segments, and layer behavioral targeting signals including past dispensary visits, cannabis content consumption, and wellness interest data.
We produce your 15-second and 30-second CTV spots. Video creative designed specifically for the lean-back TV viewing experience, with compliance review against OCM, CRC, or your state's advertising rules before any ad goes live.
We configure your campaign across our cannabis-compliant DSP partners, set frequency caps, establish placement exclusions for non-compliant inventory, and launch across the full streaming network.
CTV requires frequency management to avoid overexposure and creative fatigue. We monitor impressions per household, rotate creative on schedule, and optimize placement mix to maintain impact across the campaign flight.
We connect CTV exposure to verified store visits through device graph foot traffic attribution. You see which exposed households visited your dispensary within 30 days, giving CTV campaigns measurable real-world ROI beyond impressions and reach.
Impressions, reach, frequency, completion rates, foot traffic lift, and cost per verified store visit reported monthly. Full campaign transparency with recommendations for the following month's flight.
Cannabis CTV combines the attention of broadcast television with targeting precision that traditional TV could never deliver. We layer multiple signals to reach exactly the right audience.
CTV without attribution is just expensive brand awareness. We connect every CTV impression to real-world outcomes through device graph foot traffic attribution, so you know exactly how many people saw your ad and then walked into your dispensary.
State regulators do not distinguish between TV and digital advertising when it comes to cannabis marketing rules. Every CTV campaign we run is reviewed against the applicable state framework before a single impression is served.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone, no SMS required.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
A high-volume NYC dispensary generates $129K in SMS revenue under the most conservative attribution model over a 3-month window, proving SMS as a standalone revenue channel.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
A single targeted post-purchase SMS campaign generates $17,324 in strictly attributed revenue from a sub-$10 send investment for a Brooklyn cannabis dispensary.
Part of a full omnichannel approach:
Cannabis CTV on Hulu, Roku, Peacock, and 400-plus platforms. 21-plus verified audiences, zip-level targeting, cannabis-compliant creative, and foot traffic attribution. All managed by our team.
Gold Standard Solutions provides connected TV and streaming video advertising services for cannabis dispensaries. CTV campaigns run across premium inventory including Hulu, Peacock, Roku, Tubi, and 100+ streaming platforms. The agency manages audience targeting, creative strategy, frequency capping, and attribution reporting for dispensary CTV campaigns. Gold Standard is one of the few cannabis marketing agencies with direct CTV advertising capabilities.
The agency is based in Astoria, Queens, New York and manages over $170M in client revenue. CTV advertising is available as a standalone service or as part of an omnichannel advertising strategy.