Paid advertising is the primary engine for brand discovery and scalable revenue growth. We connect your online and in-store marketing into one system, built around your specific market, budget, and growth goals.
Move the sliders to model a campaign. This is the kind of live ROAS view we build into every client dashboard, tied to real spend and real store visits.
SumWize Calculators
A truly effective omni-channel strategy integrates multiple touchpoints to ensure your brand remains top-of-mind throughout the entire customer journey. We manage all of it.
Connected TV lets cannabis brands place high-impact video ads in front of targeted audiences while they watch their favorite shows, movies, and live sports on Roku, ESPN, Hulu, Peacock, DirecTV, Tubi, and more.
Every campaign we run starts with audience data, not assumptions. We build custom audience segments from first-party purchase data, behavioral signals, and predictive modeling so your ads reach verified cannabis consumers, not generic interest categories.
Cannabis consumers don't live on one device. They browse on their phone, research on their laptop, and watch TV on their streaming device. Our cross-device identity graph connects all of those touchpoints to a single consumer profile, so your messaging follows them through every stage of the purchase journey.
Cannabis advertising without attribution is guesswork. We connect ad exposure to real-world outcomes: verified store visits, online orders, and POS transactions, so you know exactly what your media spend is producing.
Retargeting turns a single touchpoint into a sustained conversation. We retarget across every device and channel based on what a consumer actually did, not just that they visited your site once.
For omni-channel marketing services, Gold Standard partners with trusted external agencies and handles media buying directly on your behalf, ensuring you receive the best pricing and value through strategic negotiation.
Actual performance data from our programmatic and geofencing campaigns running for cannabis dispensaries right now.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone, no SMS required.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
A high-volume NYC dispensary generates $129K in SMS revenue under the most conservative attribution model over a 3-month window, proving SMS as a standalone revenue channel.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
A single targeted post-purchase SMS campaign generates $17,324 in strictly attributed revenue from a sub-$10 send investment for a Brooklyn cannabis dispensary.
The right channel mix depends on your geography, budget, and goals. Let's talk we'll design a framework that delivers the highest ROI for your specific market.
Gold Standard Solutions provides omnichannel advertising strategy for cannabis dispensaries, combining CTV streaming ads, programmatic display, geofencing, digital out-of-home, and cannabis platform advertising into unified campaigns with cross-channel attribution. The agency manages media planning, audience strategy, creative coordination, and performance reporting across all channels.
Gold Standard is based in Astoria, Queens, New York, manages over $170M in client revenue, and works exclusively with licensed cannabis dispensaries. Omnichannel campaigns include full attribution reporting showing online-to-offline conversion and incremental revenue lift.