Cannabis Retail Marketing Agency

The Gold
Standard
for Cannabis.

Strategic, data-driven marketing built exclusively for cannabis retailers. We create lasting impact, drive real revenue, and build the customer loyalty that keeps your dispensary growing.

$5.6M
Revenue Generated
Last 12 Months
50+
Cannabis Clients
Served
38.5%
Avg. Revenue Lift
Per Message in 30 Days
30+
Combined Years of
Cannabis Experience
Email & SMS Marketing
Marketing Strategy
Identity Resolution
Omni-Channel Advertising
CRM & Loyalty
Cannabis Compliance
Email & SMS Marketing
Marketing Strategy
Identity Resolution
Omni-Channel Advertising
CRM & Loyalty
Cannabis Compliance

Four pillars.
One agency.

Every service is built for regulated cannabis markets compliant, data-driven, and laser-focused on measurable revenue growth.

Work With Us →
01
Email & SMS Marketing

We build and manage your loyalty program end-to-end, competitor analysis, backend setup on Alpine IQ and other platforms, and all the email and SMS campaigns that keep members spending.

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02
Marketing Strategy

Full-funnel strategy: auditing your current marketing, benchmarking competitors, and building a compliance-ready 3-month roadmap with clear KPIs.

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03
Identity Resolution

Turn anonymous website visitors into actionable contacts, no form fill required. Grow a first-party audience you own and control, at scale.

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04
Omni-Channel Advertising

CTV streaming, programmatic display, geofencing, DOOH, competitor conquesting, and cannabis platform advertising, all built into a custom media framework for your market and budget.

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Real numbers.
Real growth.

We don't do vanity metrics. Every campaign is measured against revenue impact, customer retention, and list growth the numbers that actually matter to cannabis operators.
$3.5M
Monthly Attributable Revenue Generated
7.5%
Month-Over-Month New Customer Growth
100K
Loyalty Program Members Built
42%
Average Email Open Rate

Campaigns that
actually convert.

We design and manage the complete cannabis retail campaign stack: every flow, every trigger, every touchpoint.

Weekly PromosGreen Wednesday, Flash Sales, Weekend Warriors, Holiday Blasts
Lifecycle FlowsWelcome Series, Abandoned Cart, Post-Purchase Follow-Up, Win-Back at 30 / 60 / 90 days
Loyalty & RewardsPoints milestones, Next Redemption nudges, Tier Unlock announcements
Personalized TriggersBirthday offers, Anniversary rewards, Product restock alerts
Traffic DriversRainy Day specials, Slow-day boosters, New product drops, In-store event promos
Review & ReputationGoogle Review requests, Referral programs, Feedback capture flows
See Email & SMS →
Smacked Village cannabis email campaign
Off Hours cannabis email campaign
The Alchemy welcome email campaign
Off Hours email campaign
Smacked Village email campaign
The Alchemy email campaign

Three Phases.
Proven Results.

01
Audit + Strategize

We assess your full market position, dispensary footprint, competitor landscape, customer data, and missed revenue opportunities, then build a 90-day roadmap tailored to your goals.

02
Launch + Execute

With strategy locked, we activate across every channel, email, SMS, CTV, programmatic, geofencing, identity resolution, and in-store, all compliant, all tracked.

03
Optimize + Scale

We analyze performance data, refine targeting and messaging, and continuously expand what's working, so your marketing gets smarter and more profitable every month.

Cannabis Marketing Channels
Every channel working together under one strategy
Awareness
CTVGeoDisplayDOOH
CTV streaming, programmatic display, geofencing & competitor conquesting to drive new traffic
Capture + Identify
ID Res1st-Party Data
Identity resolution turns anonymous website visitors into owned contacts, no form fill required
Engage + Convert
SMS
Segmented campaigns, lifecycle flows, loyalty nudges, and weekly promos that drive in-store visits
Retain + Grow
SMSStrategy
Loyalty programs, win-back sequences, and long-term strategy to maximize customer lifetime value
Analytics
Full attribution reporting across every channel
Compliance
Cannabis-safe messaging on every platform
Optimization
Monthly reviews, refine, scale, repeat

30+ Combined Years.
Real Results.

We built our careers in cannabis, and we brought everything we learned to Gold Standard Solutions.

Our founder's roots in cannabis go back to 2014, when he launched one of the earliest online deals platforms for cannabis retailers in Oregon and Washington, right at the start of legalization. That ground-floor experience, building a cannabis business before most people knew the industry existed, shaped the way GSS approaches every client relationship today.

Before founding Gold Standard Solutions, our team built careers with some of the biggest names in consumer brands, including Molson Coors, Constellation Brands, and Boston Beer, before bringing that Fortune 500-level expertise into cannabis retail. Combined with years of hands-on experience serving cannabis retailers across North America, from single-door independents to major multi-state operators, that background is what sets GSS apart.

In those previous roles, we helped drive over $30M in annual recurring revenue at a leading cannabis technology platform, managed brand and growth strategy across 30+ MSO locations, helped launch loyalty programs with 100,000+ members, and generated $3.5M+ in monthly attributable revenue, all before Gold Standard Solutions existed.

We founded GSS to bring that same enterprise-level playbook directly to cannabis retailers of every size. Since 2023, we've served 50+ clients and counting, applying the same strategies we used at the highest levels of the industry to help our clients grow faster, retain more customers, and generate real, measurable revenue.

Gold Standard Solutions team
$30M
ARR at Top Cannabis Platform
30+
MSO Locations Managed
100K
Loyalty Members Launched
$2,282
Member Lifetime Value
$5,576,399.70

In Revenue Generated for
Clients Over the Last 12 Months

Real clients.
Real results.

Every number below represents a real dispensary in a competitive market. No hypotheticals.

Case Study
Queen's #1 Revenue Generating Dispensary
2 Locations
$2,829,430
Total Revenue Generated
181,764
Email / Text Conversions
Case Study
Manhattan Retail Location
786x
ROI
$1,919
Member Lifetime Value
Case Study
New Jersey Premier Retail Location
$1,138,773
Total Revenue Generated
$1,919
Member Lifetime Value
Case Study
Dispensary Chain
3 Outlets Long Island & Brooklyn
$1,176,624
Total Revenue Generated
$10.89
Generated Per Send
Case Study
Williamsburg Brooklyn Retail Location
1,233x
ROI
$66
Average Order Value
Case Study
Luxury Retail Outlet
2 Locations Brooklyn
$12.35
Generated Per Message Sent
37%
Open Rate All Time
Case Study
Westchester County Retail Location
$129,310
Total Revenue Generated
21.2%
Conversion Rate All Time
Case Study
Heavily Trafficked Manhattan Flatiron District
17%
MoM Audience Growth
81,671
Converted SKUs
Case Study
Retail Location In The Arts District
10,955
Converted SKUs
29.7%
MoM Audience Growth
Case Study
Park Slope Brooklyn Retail Location
90.3%
Active Rate
$2,282
Member Lifetime Value
Case Study
Brooklyn Retail Storefront
$12.24
Generated Per Message Sent
21.2%
Conversion Rate All Time
Case Study
One of New York State's Top Brands
43.9%
Open Rate
3.8%
Click-Through Rate

Don't take
our word for it.

Dispensary owners across New York and New Jersey on what it's like working with Gold Standard.

Working with Gold Standard has been a game-changer for us at Terp Bros. Stephen and his team really know the industry inside and out. They've been instrumental in helping us grow and expand our brand, always bringing fresh ideas and a strategic approach to the table. If you're looking to take your retail or brand to the next level, Gold Standard is the team you want by your side.

Jeremy Rivera
Owner, Terp Bros

Gold Standard is a premium marketing agency known for elevating brands in competitive industries and has been an intricate part in our development. Stephen has been instrumental in building Kaya Bliss's online and physical presence, significantly enhancing our Instagram following and developing our website to be both user-friendly and aligned with the brand's identity.

Edgar Kleydman
Owner, Kaya Bliss

Working with Gold Standard has been a transformation for Stashmaster! Their marketing expertise and creative vision has added exactly what we embody and that's community driven. Stephen's vision and the crew's professionalism have been a true partner in our success!

Arthur Abramov
Owner, Stashmaster

Working with Gold Standard on behalf of their clients has been great! Stephen's understanding of the industry and marketing strategy creates a seamless and efficient flow with reduced back and forth because there is a clear direction and plan.

Steven Phan
Owner, Lettuce Print

Working with Steve has been the best choice we could have made for Green Genius NYC! He's always responsive, quick to answer questions, and truly cares about helping us succeed. His advice has been spot-on and has really helped bring our vision to life. We couldn't ask for a better advisor!

Renee Lee
Owner, Green Genius NYC

Frequently asked questions.

Everything dispensary operators ask us before getting started answered straight.

General

We work exclusively within the cannabis industry both licensed dispensaries and cannabis brands. Our entire team, playbook, and platform relationships are built around regulated cannabis retail, so you're never working with a generalist agency that's figuring out compliance on your dime.

Most clients are fully onboarded and have their first campaign live within 2 weeks of signing. We handle the platform setup, creative, audience segmentation, and compliance review you just need to point us to your customer list and POS system.

All of our services are month-to-month with no long-term contracts. You can cancel at any time with 30 days notice. That said, we always recommend giving any marketing program at least 3 months to hit its stride. Campaigns build momentum, audiences warm up, and the data gets sharper over time. We're confident enough in our results that we never need to hold anyone to a contract.

Both. We've driven results for single-door dispensaries and 30+ location MSOs. Our strategies scale up or down based on your customer base, market, and growth goals. Independent dispensaries often see the fastest ROI because we're building their marketing infrastructure from scratch.

Email & SMS Marketing

We can work with any CRM or email platform. For cannabis dispensaries, we most commonly work with Alpine IQ, Dutchie, Spring Big, and Treez. We also have extensive experience with traditional CRM platforms like Klaviyo, Mailchimp, and OmniSend for clients who prefer them. If you're already on a platform, we plug directly into your existing setup. If you're starting from scratch, we'll recommend the right fit based on your POS, list size, and goals.

Results depend heavily on the quality of your customer list, which is why the first thing we do is audit it. We've seen clients come in with a 10,000-person list that was purchased or poorly maintained, producing terrible open rates and damaging sender reputation. Before we send a single campaign, we analyze your list, identify the subscribers who actually want to hear from you, and clean out the dead weight. Once your list is healthy, performance follows. Our top clients hit open rates above 40% and generate $12.35 or more in revenue per message sent. Getting there starts with honest list hygiene, not just blasting your entire database.

SMS compliance in cannabis is nuanced it involves both TCPA federal requirements and state-level cannabis advertising rules. We audit your existing list for compliance before sending a single message. If there are gaps, we'll implement proper opt-in flows going forward. We've never had a client receive a compliance violation under our management.

Everything. Loyalty program setup and competitor analysis, backend configuration on Alpine IQ or your platform, strategy, creative, copywriting, segmentation, scheduling, A/B testing, deliverability monitoring, and a monthly performance report. You review and approve, we handle the rest. Most clients spend less than 30 minutes per week on their entire email, SMS, and loyalty program.

Identity Resolution

Most dispensary websites get hundreds or thousands of visitors per month and 95%+ leave without filling out a form or joining your loyalty program. Identity resolution matches those anonymous visitors to real contact profiles using first-party data signals. The result: you build a retargetable, owned audience from traffic you're already paying to acquire. At $0.25 per identified lead, it's the lowest cost-per-acquisition channel in cannabis marketing.

Yes. Our identity resolution solution operates on 100% consented, first-party data. No cookies, no third-party scrapers. The data is collected through compliant mechanisms and is fully CCPA and state cannabis advertising compliant. We provide full documentation of the data chain for any compliance review.

You only pay for verified, identified contacts not for anonymous visitors or failed matches. There are no monthly minimums or setup fees. If your site gets 5,000 visitors per month and we identify 3,000 of them, you pay $750. Those contacts are yours permanently, flowing directly into your CRM or email platform for immediate use.

Each identified profile includes name, email address, mailing address, and geo-location data 35+ data points in total. This is enough to power personalized email sequences, direct mail, and geo-targeted paid media without ever having asked the visitor to raise their hand. See the full data breakdown →

Strategy & Omni-Channel Advertising

A full audit of your current marketing stack, a competitive analysis of your local market, a 90-day prioritized campaign roadmap, a compliance-reviewed channel mix, and a KPI framework so you're measuring what actually matters. Most clients use the strategy deliverable to get internal alignment and then layer our execution services on top.

Running cannabis ads on Google and Meta is possible, it just requires the right approach. We use compliant landing pages, careful creative strategy, and platform-specific techniques that keep campaigns live and pricing front and center for consumers. Beyond that, our omni-channel stack includes CTV streaming, programmatic display on cannabis-compliant ad networks, geofencing around competitor locations and cannabis-friendly venues, DOOH (digital out-of-home), and audio advertising, channels where cannabis advertising is straightforward, cost-effective, and often delivers a lower CPM than traditional digital.

Every service stands completely on its own. Many clients start with email and SMS, then add identity resolution once they see the ROI, then layer in omni-channel advertising. There's no package requirement. That said, clients who run multiple services under one roof see significantly better results because the data flows between channels identity feeds email, email informs ad creative, strategy ties it together.

Every client receives a monthly performance report tied to revenue, not vanity metrics. We track attributable revenue, cost-per-acquisition, open and click rates, audience growth, and ROI per channel. For omni-channel campaigns, we use multi-touch attribution to show you exactly which touchpoints drove in-store visits and purchases not just impressions.

Don't see your question? We're happy to walk you through anything.

Ask Us Directly →

Ready
to grow?

Tell us about your business and we'll build a custom strategy no commitment required.

Email
hello@goldstandrd.com
Phone
718-218-5142
Location
Queens, New York
Website
goldstandrd.com
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