Gold Standard Solutions Services

Marketing
Strategy

3-Phase Engagement · Compliance-Ready · Custom to Your Market

We partner to audit, strategize, launch, and iterate on a full-funnel marketing plan driving foot traffic, online conversions, and brand equity while ensuring strict adherence to state and platform regulations.

A three-phase engagement model

We don't just hand you a plan we execute it alongside you, phase by phase, until your marketing machine is built and running.

Each phase builds on the last from discovery and planning through to live execution and long-term optimization.

01Get Organized + Plan
02Finalize Strategy + Execute
03Optimize + Prepare Next Steps
3-month minimum engagement
Get Started
Phase 01
Get Organized + Plan

"Before we build anything, we need to understand everything your current state, your competitors, your customers, and your biggest revenue opportunities."

Comprehensive audit: email, SMS, social, paid media & digital footprint
Performance benchmarking against industry & local competitors
Target audience profiling & buyer-journey mapping
Missed revenue opportunity identification (loyalty, cross-sell, geo-expansion)
3-Month Strategic Roadmap with campaigns, KPIs, timelines & compliance guardrails
Ad spend recommendations & budget allocation
Local activation planning (store anniversaries, vendor days, community festivals)
Comprehensive holiday & event calendar (4/20, 7/10, Green Wednesday, Black Friday)
Phase 02
Finalize Strategy + Begin Execution

A strategy is only as good as its execution. In Phase 2, your roadmap comes to life, campaigns launch, channels activate, and we establish the performance baselines that drive every decision going forward.

Paid media setup & management across compliant channels
Programmatic display (geo-fenced)
Digital out-of-home (DOOH)
SMS & email opt-in flows
In-store activations & loyalty integrations
Launch campaigns & establish baseline performance
Phase 03
Finalize Execution + Prepare Next Steps

"The best marketing programs never stop improving. Phase 3 turns your early results into a compounding growth engine and equips your team to sustain it."

Optimize campaigns through data-driven analysis to enhance ROI
Refine audience targeting with segmentation insights
Initiate long-range planning for sustained growth
Empower internal teams with strategic execution training

Everything you need to compete

Full Marketing Audit

A comprehensive review of your entire current marketing footprint email, SMS, social, paid, and in-store to find what's working and what's not.

Audience Profiling

Deep target audience research and buyer-journey mapping so every campaign speaks directly to the right customer at the right stage.

Campaign Calendar

A full-year holiday and event calendar tailored to cannabis retail 4/20, 7/10, Green Wednesday, Black Friday, and your local market events.

Competitor Benchmarking

Performance benchmarking against industry standards and your local competitors to identify the gaps where you can gain market share quickly.

Revenue Opportunity ID

We surface missed revenue opportunities across loyalty programs, cross-sell potential, geographic expansion, and underutilized customer segments.

3-Month Roadmap

A detailed strategic document with campaigns, KPIs, timelines, budget allocation, and compliance guardrails your marketing playbook.

Built for regulated markets

Cannabis marketing is uniquely complex. Every strategy we build is designed to maximize revenue while navigating the strictest state and platform regulations.

State-by-state regulatory compliance built into every campaign plan
Platform-specific restrictions accounted for across all channels
Compliant copy guidelines for email, SMS, and paid media
Age-gating and consent requirements properly integrated

Cannabis Marketing Calendar

April 20
4/20 Biggest Day of the Year
July 10
7/10 Oil Day
Every Wed
Green Wednesday
Nov 27
Green Wednesday (BF Week)
Nov 28
Black Friday
Dec 25
Holiday Gift Campaigns
Monthly
Vendor Days & Local Events
Ongoing
Birthday & Anniversary Flows

Ready to build your roadmap?

The Marketing Strategy engagement starts with a comprehensive audit of your current state so we know exactly where the revenue opportunities are before we spend a dollar.

Start Your Audit Schedule a Call
Engagement Includes
Full marketing audit
Competitive analysis
90-day roadmap
KPI framework
Compliance review