Gold Standard Solutions Services

Omni-Channel
Advertising

Custom Pricing · Strategy-First Approach

Paid advertising is the primary engine for brand discovery and scalable revenue growth. We synchronize digital reach with physical presence through custom media frameworks built for your specific market, budget, and growth objectives.

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Our Channel Mix

Every touchpoint. One strategy.

A truly effective omni-channel strategy integrates multiple touchpoints to ensure your brand remains top-of-mind throughout the entire customer journey. We manage all of it.

Paid Media
Digital performance channels
CTV Streaming Commercials
Ads on Roku, Hulu, ESPN, Peacock, DirecTV, Tubi, Fubo, DAZN, and premium streaming platforms. 95%+ video completion rates.
Programmatic Display Ads
Targeted banner and display ads across thousands of cannabis-friendly publisher sites.
Geofencing & Conquesting
Target customers near your dispensary or intercept competitors' customers at their location.
Meta Ads & In-App Messaging
Compliant Facebook and Instagram campaigns plus in-app advertising on mobile platforms.
Streaming Audio & Podcasts
Audio ads on Spotify, Pandora, and podcast networks reaching cannabis-friendly audiences.
Local Media
Physical & local presence
Local Publications
Print and digital placements in local newspapers, alternative weeklies, and city magazines.
Physical Print Mailers
Targeted direct mail campaigns to cannabis-friendly zip codes in your market area.
Street Team Activations
Grassroots street-level brand activations in high-traffic areas near your dispensary.
Wheatpaste & Guerrilla
Creative outdoor poster campaigns and guerrilla marketing in compliant locations.
Billboards & LED Trucks
Traditional OOH and mobile LED truck campaigns that put your brand in front of thousands daily.
Digital OOH (DOOH)
Digital billboard and out-of-home screens in high-traffic areas with programmatic targeting.
Community
Organic & social reach
Influencer Campaigns
Partnerships with cannabis-friendly creators and local influencers who authentically reach your audience.
Social Media Management
Full-service management of your Instagram, Facebook, and TikTok accounts with compliant content.
Cannabis Platform Advertising
Full management of your cannabis platform listings, deals, ads, and reputation to maximize inbound traffic.
Leafly Management
Leafly profile optimization, review management, and sponsored placement campaigns.
3rd Party Marketplaces
Management across all relevant cannabis delivery and discovery platforms in your market.
Channel Spotlight

CTV: The Future of Cannabis Advertising

Connected TV lets cannabis brands place high-impact video ads in front of targeted audiences while they watch their favorite shows, movies, and live sports on Roku, ESPN, Hulu, Peacock, DirecTV, Tubi, and more.

  • Reach cord cutters that traditional TV no longer touches
  • Target by zip code, demographics, and cannabis-friendly audiences
  • Cross-device matching across TV, mobile, desktop & tablet
  • Closed-loop attribution ties ad exposure to real purchases
  • Appearing alongside household-name brands builds credibility
95%+
Video Completion Rate
60%
Campaign Lift w/ Multi-Channel
100%
Brand-Safe Environments
True
ROAS Attribution
95%
View Rate
AD
Green Leaf Dispensary · Denver
Your Neighborhood
Cannabis Store
Premium flower, vapes & edibles. Open daily 9AM–10PM.
SHOP NOW · greenleaf.co
Roku
Hulu
ESPN
Peacock
DirecTV
MLB
NFL
Tubi
Fubo
DAZN
AMC
VH1
+ Many
More
How Our Omni-Channel Partnerships Work

For omni-channel marketing services, Gold Standard partners with trusted external agencies and handles media buying directly on your behalf ensuring you receive the best pricing and value through strategic negotiation.

We partner with trusted external agencies and handle media buying directly on your behalf, ensuring you receive the best pricing and value through strategic negotiation.

Get Started

Build your custom media plan

The right channel mix depends on your geography, budget, and goals. Let's talk we'll design a framework that delivers the highest ROI for your specific market.

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Pricing Structure
Custom Based on Scope
  • Media buying at negotiated rates
  • Full reporting & attribution included