Cannabis Identity Resolution

Leafprint

by The Gold Standard
$0.25 per identified lead · No forms required

Leafprint turns anonymous dispensary website visitors into owned, actionable contacts. It identifies who's browsing your site even if they never fill out a form, captures names, multiple email addresses, phone numbers and locations, and shows each visitor's intent and activity in your own live portal.

Visitor Identification
Match Rate
60%
JM
Identified Visitor
Queens, NY · 3 page views
New
SR
Returning Visitor
Brooklyn, NY · 8 page views
Return
AK
Identified Visitor
Manhattan, NY · 2 page views
New
1,240
Monthly IDs
35+
Data Points
60%
Match Rate
$0.25
Per Lead
CCPA
Compliant
Try It

What your anonymous traffic is worth.

Around 98% of visitors never fill out a form. Drag your numbers to see how many we could identify and turn into contactable leads.

Anonymous / mo
19,600
Leads recovered / mo
7,840
Recoverable pipeline
$784,000
Form-fill leads now
400
Assumes a 40% match rate on US traffic. Actual rates vary.
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See what you get before you sign up

Every client gets a Leafprint login to a dashboard like this one, showing who visited, what they did and how engaged they were.

Sample view with placeholder data. Layout simplified; names, contact details and numbers are blurred.
Up to 60%of anonymous traffic identified
35+data points per visitor
$0.25per verified lead
10xmore leads than opt-in forms

From anonymous to actionable

Most dispensary websites convert less than 3% of visitors. The other 97% leave without a trace until now. We install a lightweight pixel on your site that taps into a proprietary database of 600M+ consumer profiles and 60B behavioral signals to identify who's visiting, what they're interested in, and how to reach them.

  • A visitor lands on your dispensary website
  • Our pixel resolves their identity in real-time no form fill needed
  • Name, verified email, location, and 35+ more data points are captured
  • Leads flow directly into Alpine IQ, your CRM, or email lists
  • You own that relationship permanently and compliantly
Get Started at $0.25/lead
Anonymous Visitor Arrives
Browses menus, strains, deals no form, no action taken
Pixel Fires Instantly
Identity resolution matches digital fingerprint to known profile in milliseconds
Profile Captured
Name · Emails · Phone · Location · Intent · 35+ data points
Revenue Engine Activated
Lead enters Welcome Series, retargeting, and loyalty flows automatically
Sample Visitor Capture Feed
LIVE
SM
Sarah M. Denver, CO 80203
sarah.m@gmail.com · Viewed Flower & Pre-Rolls · 4:22 PM
NEW
JT
James T. Aurora, CO 80012
james.t@yahoo.com · Browsed Vapes & Edibles · 4:18 PM
RETURNING
ML
Maria L. Lakewood, CO 80226
maria.l@gmail.com · High purchase intent · 4:11 PM
HIGH VALUE

35+ data points per visitor, now with phones, multiple emails and intent

Most identity tools stop at basic contact info. We also capture what each person did on your site and how close they are to a decision, so every touchpoint can be personalized. Available fields vary by visitor.

Contact Info
First & last name
Multiple email addresses per person
Phone numbers
Mailing address
Location Data
City & state
ZIP code
Neighborhood
Proximity to store
On-Site Behavior
Pages visited & paths taken
Clicks, scroll depth & form submissions
Exit signals
Video plays & copied text
Demographics
Age range
Gender
Household income
Homeowner status
Consumer Intent
Browsing, Exploring or Focused
Topics they are researching
Intent strength
New vs returning visits
Source & Device
Referrer & channel
UTM campaign & ad clicks
Device, browser & system
Landing page & recency
Role & Company
Job title & seniority
Department
Company, size & industry
LinkedIn profile
Verification
Triple-verified email
Address validation
Deliverability score
Compliance flag
35+
Unique data points per visitor
More data than any other identity resolution tool in the cannabis space, triple-verified for accuracy.

See who is on your site, and who is already in market

Leafprint, our identity resolution platform, goes well past a list of names. Your live portal shows every session on your site, who was identified, where traffic came from, what people did, and the wider audience researching what you sell. See the full product on the Leafprint cannabis identity resolution software site.

One View of All Your Traffic

Every session, not just the people we identify

Google Analytics can show you some of this. The portal puts it all in one easy view, connected to the people behind it, so you have another way to look at all your data without building reports.

Sessions

Every visit is tracked, identified or anonymous, with bots labeled and filtered out. Open any session to see its timeline, from the entry page through each action in order.

Who was identified

See identified people and identified sessions next to your total visitors and sessions, so you always know how much of your traffic has a name attached.

Where traffic comes from

Referrers, channels, domains, UTM campaigns and ad clicks, so you can see which sources are sending people to your site.

What pages people are on

Your most-viewed pages and the paths people take between them. Click any page to open the sessions that included it.

What people click on

Clicks, scroll depth, form submissions, exit signals, copied text and video plays show what people actually did on the page.

The intent behind the activity

Activity is sorted into three levels, so you can see how engaged your traffic is and filter straight to those visitors.

  • Browsing
  • Exploring
  • Focused
Orbit: Consumer Intent

Reach people before they ever visit

Start with your website, a competitor's website, or a topic. Orbit suggests what your customers are researching, and you build an audience around it, then preview sample people before you save it.

  • TopicsPull them from any website or search for them
  • IntentSet intent strength and topic overlap
  • PeopleRefine by person, company, geography and contact rules
  • ReviewCheck audience reach, preview it and save it

Visitor Data

Identified visitors with the email addresses and phone numbers we can match, plus role, location, source, landing page and recency. Filter on any of it, save views, share them by link and export.

Visitor Profiles

Open anyone for one full picture: contact details, age range, professional profile, company, activity history and attribution, with first seen, last seen, sessions and page views.

Company ID

See which companies are reaching your site from business networks. Useful for vendors, brands and multi-location groups with a B2B side.

Webhooks

Send identified visitors to your own systems in real time, by segment and by pixel, once per visitor or on every session update. Run one pixel or several, each with its own page targeting.

Quick Setup

Live in three simple steps

No complex integrations. No dev team required. Most clients are capturing leads within 24 hours of signing on.

    We Install the Pixel

    We add a lightweight tracking script to your dispensary website compatible with Dutchie, Jane Technologies, and any custom site. Takes minutes, not hours. Zero lift from your team. Done in <24 hours

    Visitor Capture Begins

    Immediately start identifying anonymous visitors in real-time. Every session is matched against 600M+ profiles and enriched with 35+ verified data points automatically, continuously. Starts immediately

    Leads Flow Into Your Pipeline

    Captured profiles sync directly into Alpine IQ, your email platform, or any CRM via webhook. They immediately enter your Welcome Series, retargeting, and loyalty automation flows. Fully automated

    Own your audience. Own your growth.

    Beyond lead generation a permanent, platform-independent audience that no algorithm change or ad policy can take away.

    True Data Ownership

    Eliminate reliance on third-party cookies and social platforms. Every captured lead belongs to your business permanently no platform dependency, no rent-seeking middleman.

    Deep Customer Intelligence

    Go beyond clicks. Understand the actual demographics, locations, and behaviors of your most engaged visitors so you know who's interested before you even send a message.

    Grow Your List 10–20x Faster

    Capture leads at a fraction of the cost and effort of traditional methods. Every visitor becomes an opportunity not just the 3% who click subscribe or fill out a form.

    Direct CRM Integration

    Profiles flow directly into Alpine IQ, Klaviyo, or any CRM via webhook ready for Welcome Series, birthday campaigns, and re-engagement flows the moment they're captured.

    Platform Independent

    No longer at the mercy of Instagram, Google, or cannabis ad restrictions. Your audience data is immune to algorithm changes, platform bans, and policy updates.

    Verified Data, Privacy Support

    Every lead is triple-verified for accuracy and deliverability before it reaches your lists, and we help you set up your privacy notice and opt-out.

    The old way vs. the Gold Standard way

    Without Identity Resolution
    Anonymous & Dependent
    × 97% of site visitors leave without a trace
    × Only capturing the <3% of visitors who fill out forms
    × Audience data owned by social platforms, not you
    × Zero visibility into who's browsing your menus
    × Cannabis ad restrictions decimate paid reach
    × Algorithm changes wipe out organic reach overnight
    With Leafprint
    Identified & Owned
    Identify up to 60% of all anonymous website visitors
    Capture every visitor form fill or not
    Your permanent, first-party audience database
    Real-time behavioral intelligence on every session
    Bypass restrictions with compliant direct channels
    Platform-proof your data, your rules, forever

    Privacy and consent, built into the process.

    Cannabis marketing operates in a uniquely regulated environment. Our identity resolution infrastructure is built with privacy compliance at its core not bolted on as an afterthought.

    CCPA Compliant
    California Consumer Privacy Act
    Triple Verified
    Email, address & identity checks
    Opt-Out Ready
    Built-in suppression lists
    All visitor identification uses industry-standard techniques that respect applicable privacy laws. We maintain proper opt-out mechanisms and data suppression lists. Your captured contacts are yours we never resell or share your audience data.
    Compliance Checklist
    SMS only with consent
    A matched phone number is not TCPA consent to text
    Privacy notice on your site
    We help you disclose visitor identification and offer an opt-out
    Suppression list management
    Automatic opt-out and do-not-contact honoring
    Your data stays yours
    Never sold, shared, or used outside your account
    Cannabis-specific compliance
    Built for regulated cannabis retail environments

    Common questions

    When a visitor lands on your website, a lightweight pixel fires and cross-references their digital fingerprint against a proprietary database of 600M+ verified consumer profiles and 60B behavioral signals. Within milliseconds, we match that anonymous session to a real identity capturing their name, email, location, and 35+ additional data points without any form fill required.

    Typically we identify 40 to 60% of your anonymous website traffic. Most opt-in forms convert less than 3% of visitors so even at the low end, identity resolution captures 10 to 20x more leads than traditional methods. The exact match rate depends on your traffic mix and geographic market.

    We build the program around CCPA and applicable privacy rules, with suppression lists, opt-out handling and a privacy notice on your site. Rules vary by state, and marketing texts require prior written consent, so we review how identified contacts will be used before anything goes out. Have your own counsel confirm the setup for your market. This is built for cannabis retail's regulatory environment.

    Most clients begin receiving captured profiles within 24 to 48 hours of pixel installation. Dispensaries with 1,000+ monthly unique visitors typically see 50 to 500+ leads per month per location. Volume grows as we tune matching parameters to your specific traffic patterns.

    Yes. Where we can match them, a visitor profile can include several email addresses and phone numbers, along with job title, company, location and LinkedIn profile. Match coverage varies by visitor, so not every profile will include every field. A matched phone number is not permission to text: marketing SMS still requires the person's prior express written consent under the TCPA, so we keep matched numbers out of SMS programs until that consent exists.

    Orbit is the part of the platform that finds people researching what you sell, including people who have not visited your site yet. You start from your website, a competitor's website or a topic, set intent strength and topic overlap, refine by person, company, geography and contact rules, and preview sample people before saving the audience. On your own site, activity is also sorted as Browsing, Exploring or Focused.

    The portal tracks every session, not only the visitors we identify. You see visitors, sessions, identified people and page views over time, with bots filtered out and period comparisons. Break traffic down by referrer, channel, UTM, ad clicks, pages, paths, device and location, see clicks, scroll depth, form submissions and exit signals, and sort activity by intent: Browsing, Exploring or Focused. You can open the session timeline behind any number. Google Analytics covers some of this, but the portal gives you one easy view connected to the people behind the traffic.

    Captured profiles sync in real-time to Alpine IQ, your email marketing platform, or any CRM via webhook. From there they flow into automated Welcome Series, targeted promotional campaigns, birthday flows, and re-engagement sequences especially powerful when paired with our Email & SMS Marketing service. Email campaigns must follow CAN-SPAM, and contacts only enter SMS flows once they have given written consent. You can also send identified visitors to your own systems in real time with webhooks.

    You only pay for verified, successfully identified leads. No monthly minimums, no setup fees, no long-term contracts. Most dispensaries capturing 200 to 500 leads per month spend $50 to $125/month a fraction of a single paid ad campaign. The more traffic your site receives, the more value you extract.

    Yes. Our pixel is platform-agnostic and works with any website Dutchie-hosted menus, Jane Technologies, WordPress, Webflow, or a fully custom site. Installation is a simple one-line script that our team handles on your behalf with zero lift from you.

    Simple. Transparent. Pay per lead.

    No monthly retainer. No setup fee. No long-term contract. You pay only for verified, identified leads making it one of the lowest-risk, highest-ROI tools available to cannabis retailers.

    • No minimum commitment required
    • No setup or integration fees
    • Scales automatically with your site traffic
    • Plugs directly into Email & SMS Marketing
    • Typically generates 50 to 500+ leads per month per location
    Start Capturing Leads Get a Free Estimate
    Price Per Lead
    $0.25
    per verified, identified visitor
    200
    leads / mo
    $50
    est. cost / mo
    500
    leads / mo
    $125
    est. cost / mo
    Based on average dispensary traffic. Actual capture rate varies by market and traffic volume.