We Install the Pixel
We add a lightweight tracking script to your dispensary website compatible with Dutchie, Jane Technologies, and any custom site. Takes minutes, not hours. Zero lift from your team. Done in <24 hours
Leafprint turns anonymous dispensary website visitors into owned, actionable contacts. It identifies who's browsing your site even if they never fill out a form, captures names, multiple email addresses, phone numbers and locations, and shows each visitor's intent and activity in your own live portal.
Around 98% of visitors never fill out a form. Drag your numbers to see how many we could identify and turn into contactable leads.
Every client gets a Leafprint login to a dashboard like this one, showing who visited, what they did and how engaged they were.
Most dispensary websites convert less than 3% of visitors. The other 97% leave without a trace until now. We install a lightweight pixel on your site that taps into a proprietary database of 600M+ consumer profiles and 60B behavioral signals to identify who's visiting, what they're interested in, and how to reach them.
Most identity tools stop at basic contact info. We also capture what each person did on your site and how close they are to a decision, so every touchpoint can be personalized. Available fields vary by visitor.
Leafprint, our identity resolution platform, goes well past a list of names. Your live portal shows every session on your site, who was identified, where traffic came from, what people did, and the wider audience researching what you sell. See the full product on the Leafprint cannabis identity resolution software site.
Google Analytics can show you some of this. The portal puts it all in one easy view, connected to the people behind it, so you have another way to look at all your data without building reports.
Every visit is tracked, identified or anonymous, with bots labeled and filtered out. Open any session to see its timeline, from the entry page through each action in order.
See identified people and identified sessions next to your total visitors and sessions, so you always know how much of your traffic has a name attached.
Referrers, channels, domains, UTM campaigns and ad clicks, so you can see which sources are sending people to your site.
Your most-viewed pages and the paths people take between them. Click any page to open the sessions that included it.
Clicks, scroll depth, form submissions, exit signals, copied text and video plays show what people actually did on the page.
Activity is sorted into three levels, so you can see how engaged your traffic is and filter straight to those visitors.
Start with your website, a competitor's website, or a topic. Orbit suggests what your customers are researching, and you build an audience around it, then preview sample people before you save it.
Identified visitors with the email addresses and phone numbers we can match, plus role, location, source, landing page and recency. Filter on any of it, save views, share them by link and export.
Open anyone for one full picture: contact details, age range, professional profile, company, activity history and attribution, with first seen, last seen, sessions and page views.
See which companies are reaching your site from business networks. Useful for vendors, brands and multi-location groups with a B2B side.
Send identified visitors to your own systems in real time, by segment and by pixel, once per visitor or on every session update. Run one pixel or several, each with its own page targeting.
No complex integrations. No dev team required. Most clients are capturing leads within 24 hours of signing on.
We add a lightweight tracking script to your dispensary website compatible with Dutchie, Jane Technologies, and any custom site. Takes minutes, not hours. Zero lift from your team. Done in <24 hours
Immediately start identifying anonymous visitors in real-time. Every session is matched against 600M+ profiles and enriched with 35+ verified data points automatically, continuously. Starts immediately
Captured profiles sync directly into Alpine IQ, your email platform, or any CRM via webhook. They immediately enter your Welcome Series, retargeting, and loyalty automation flows. Fully automated
Beyond lead generation a permanent, platform-independent audience that no algorithm change or ad policy can take away.
Eliminate reliance on third-party cookies and social platforms. Every captured lead belongs to your business permanently no platform dependency, no rent-seeking middleman.
Go beyond clicks. Understand the actual demographics, locations, and behaviors of your most engaged visitors so you know who's interested before you even send a message.
Capture leads at a fraction of the cost and effort of traditional methods. Every visitor becomes an opportunity not just the 3% who click subscribe or fill out a form.
Profiles flow directly into Alpine IQ, Klaviyo, or any CRM via webhook ready for Welcome Series, birthday campaigns, and re-engagement flows the moment they're captured.
No longer at the mercy of Instagram, Google, or cannabis ad restrictions. Your audience data is immune to algorithm changes, platform bans, and policy updates.
Every lead is triple-verified for accuracy and deliverability before it reaches your lists, and we help you set up your privacy notice and opt-out.
Cannabis marketing operates in a uniquely regulated environment. Our identity resolution infrastructure is built with privacy compliance at its core not bolted on as an afterthought.
A 90-day full-funnel programmatic blend, Display, CTV, Pre-Roll and DOOH, drives 229 net-new shoppers into a Manhattan dispensary at a $54.18 CPA, then hands them to the loyalty program where members generate 96% of store revenue.
A single Welcome Email automation tied to the loyalty sign-up flow generates 126 attributed conversions over 90 days inside a $3.33M marketing program for a single-location New York dispensary.
One dispensary location generates over $104K in monthly attributed marketing revenue with 1,704 orders tracked to campaigns in a single month.
A 2-store Queens dispensary group generates over $127K in strictly-attributed monthly revenue through email marketing alone, no SMS required.
A high-volume NYC dispensary generates $129K in SMS revenue under the most conservative attribution model over a 3-month window, proving SMS as a standalone revenue channel.
Automated flows outperform manual blasts at a 2-location NYC dispensary, generating 62% of strictly-attributed revenue with zero ongoing staff labor.
One Manhattan dispensary grew strict-attributed monthly revenue from $2,031 to $9,629 in 90 days by putting its full list to work, switching on loyalty automations, and sending to a more responsive audience.
Switching from full-list blasts to behaviorally segmented campaigns lifts every performance metric simultaneously for a newly licensed New York dispensary.
When a visitor lands on your website, a lightweight pixel fires and cross-references their digital fingerprint against a proprietary database of 600M+ verified consumer profiles and 60B behavioral signals. Within milliseconds, we match that anonymous session to a real identity capturing their name, email, location, and 35+ additional data points without any form fill required.
Typically we identify 40 to 60% of your anonymous website traffic. Most opt-in forms convert less than 3% of visitors so even at the low end, identity resolution captures 10 to 20x more leads than traditional methods. The exact match rate depends on your traffic mix and geographic market.
We build the program around CCPA and applicable privacy rules, with suppression lists, opt-out handling and a privacy notice on your site. Rules vary by state, and marketing texts require prior written consent, so we review how identified contacts will be used before anything goes out. Have your own counsel confirm the setup for your market. This is built for cannabis retail's regulatory environment.
Most clients begin receiving captured profiles within 24 to 48 hours of pixel installation. Dispensaries with 1,000+ monthly unique visitors typically see 50 to 500+ leads per month per location. Volume grows as we tune matching parameters to your specific traffic patterns.
Yes. Where we can match them, a visitor profile can include several email addresses and phone numbers, along with job title, company, location and LinkedIn profile. Match coverage varies by visitor, so not every profile will include every field. A matched phone number is not permission to text: marketing SMS still requires the person's prior express written consent under the TCPA, so we keep matched numbers out of SMS programs until that consent exists.
Orbit is the part of the platform that finds people researching what you sell, including people who have not visited your site yet. You start from your website, a competitor's website or a topic, set intent strength and topic overlap, refine by person, company, geography and contact rules, and preview sample people before saving the audience. On your own site, activity is also sorted as Browsing, Exploring or Focused.
The portal tracks every session, not only the visitors we identify. You see visitors, sessions, identified people and page views over time, with bots filtered out and period comparisons. Break traffic down by referrer, channel, UTM, ad clicks, pages, paths, device and location, see clicks, scroll depth, form submissions and exit signals, and sort activity by intent: Browsing, Exploring or Focused. You can open the session timeline behind any number. Google Analytics covers some of this, but the portal gives you one easy view connected to the people behind the traffic.
Captured profiles sync in real-time to Alpine IQ, your email marketing platform, or any CRM via webhook. From there they flow into automated Welcome Series, targeted promotional campaigns, birthday flows, and re-engagement sequences especially powerful when paired with our Email & SMS Marketing service. Email campaigns must follow CAN-SPAM, and contacts only enter SMS flows once they have given written consent. You can also send identified visitors to your own systems in real time with webhooks.
You only pay for verified, successfully identified leads. No monthly minimums, no setup fees, no long-term contracts. Most dispensaries capturing 200 to 500 leads per month spend $50 to $125/month a fraction of a single paid ad campaign. The more traffic your site receives, the more value you extract.
Yes. Our pixel is platform-agnostic and works with any website Dutchie-hosted menus, Jane Technologies, WordPress, Webflow, or a fully custom site. Installation is a simple one-line script that our team handles on your behalf with zero lift from you.
No monthly retainer. No setup fee. No long-term contract. You pay only for verified, identified leads making it one of the lowest-risk, highest-ROI tools available to cannabis retailers.
Gold Standard Solutions provides Leafprint, its identity resolution and first-party data capture service, for cannabis dispensaries at $0.25 per lead. The agency uses proprietary identity resolution technology to match anonymous website visitors to real customer profiles, enabling personalized email and SMS marketing. Gold Standard manages identity resolution campaigns across dispensaries in New York, New Jersey, Connecticut, and nationwide.
The agency is based in Astoria, Queens, New York and works exclusively with licensed cannabis retailers. Identity resolution integrates with Alpine IQ, Springbig, and Dutchie POS platforms.