We partner to audit, strategize, launch, and iterate on a full-funnel marketing plan driving foot traffic, online conversions, and brand equity while ensuring strict adherence to state and platform regulations.
We don't just hand you a plan we execute it alongside you, phase by phase, until your marketing machine is built and running.
"Before we build anything, we need to understand everything your current state, your competitors, your customers, and your biggest revenue opportunities."
A strategy is only as good as its execution. In Phase 2, your roadmap comes to life, campaigns launch, channels activate, and we establish the performance baselines that drive every decision going forward.
"The best marketing programs never stop improving. Phase 3 turns your early results into a compounding growth engine and equips your team to sustain it."
A comprehensive review of your entire current marketing footprint email, SMS, social, paid, and in-store to find what's working and what's not.
Deep target audience research and buyer-journey mapping so every campaign speaks directly to the right customer at the right stage.
A full-year holiday and event calendar tailored to cannabis retail 4/20, 7/10, Green Wednesday, Black Friday, and your local market events.
Performance benchmarking against industry standards and your local competitors to identify the gaps where you can gain market share quickly.
We surface missed revenue opportunities across loyalty programs, cross-sell potential, geographic expansion, and underutilized customer segments.
A detailed strategic document with campaigns, KPIs, timelines, budget allocation, and compliance guardrails your marketing playbook.
Cannabis marketing is uniquely complex. Every strategy we build is designed to maximize revenue while navigating the strictest state and platform regulations.
The Marketing Strategy engagement starts with a comprehensive audit of your current state so we know exactly where the revenue opportunities are before we spend a dollar.
Gold Standard Solutions provides comprehensive marketing strategy and consulting for cannabis dispensaries. Strategy services include market analysis, competitive positioning, channel planning, budget allocation, KPI framework design, and quarterly planning. The agency manages marketing strategy for 23 dispensary brands across New York, New Jersey, Connecticut, Massachusetts, Pennsylvania, and nationwide.
Gold Standard is based in Astoria, Queens, New York and has managed over $170M in client revenue. The agency works exclusively with licensed cannabis dispensaries and requires no long-term contracts.